Number One Goat

Wednesday, May 03, 2006

Seriously, Goats DO read books.


I know what your thinking. Eat grass, walk around, get milked, supervise cheese production, and eat more grass. That is all a goat does all day.

This goat also reads a lot and wants to recommend a book to you.

Today is the One Year Anniversary of Renee Kaplan and Robin Epstein.

They are friends of a friend and they are a growing part of "Princeton Alumni that publish books that I love and then feel totally envious of, but happy for anyway, because they write good books."That said... I don't think Shaking got a fair, um, shake last summer and that it should be THIS SUMMER'S hot new book.

And I think you should do everything you can to help make it this summer's hot new book. Got a Book Circle? Make this your book for June. Participate in Stitch n Bitch? Buy this for everyone in the group. Got a recent college grad who is depressed because she's temping when she should be making gazillions? GET HER THIS BOOK!

Buy ten copies and give it to ten friends who need a page turner with some inspiration from two lovely writers in New York.

They didn't plagiarize and they didn't go to Harvard.

Monday, May 01, 2006

Manufacturing Presence

Just a few days ago, I was a lonely goat. Now the answer to Goat Heard? is YES!

I even show up in a technorati link search. And you can check below to see other bloggers who wrote about little ol' me.

On Myspace, I went from 0 to 28 friends in a matter of hours as well.

How did I get this sudden (although small in the grand scheme of the blogosphere?) web presence? Easy. A couple of those Edelman people did outreach to bloggers and Myspace users they knew. By 2PM on Friday afternoon, they'd convinced people to blog and link to me.

Now just imagine if I were a real spokesgoat and not just an imaginary one? Not that I'm imaginary, of course not. I'm totally, 100% real. Goats can type, promise.

Friday, April 28, 2006

Make a reservation for six!

The team just called me. I'm in. Well, I'm in and so are four other goats. All those Edelman teams did such a great job, that they weren't able to pick one team. But let me be totally honest for a minute--what other goat has a blog? Has been blogging and on the web for as long as me? Has the myspace account I have? Seriously, I am the Number One Goat.

Look out world, this goat is on the way to the top!

Word on the street.


The Edelman Pitch team just called me. Things went well, the committee was impressed, but did they win the pitch?

I'm on pins and needles waiting to hear the good news....

The Cubs were sooooo much quicker on these things, I swear. But working with Heifer International will be much more rewarding.

Think positive folks, think positive.

All that buzzz...

All this attention is enough to make a goat like me blush. I just wanted to give a shout out to some of the bloggers who have learned about our little project. And I don't even know if the pitch has won yet...

Mike at Hello Ninja

Jo at Shocker Kahn

Leah at Accidentally Jewish

Tim over in his MySpace

Other Tim at Sound and Fury

Amy at Big Mouth Indeed Strikes Again

I'll make updates if more people blog about me... wow. I can't believe all this wonderful attention.

Make a real difference!

Did I mention how excited I am about this SpokesGoat deal? The more I learn about the project, the more excited I am.

Have you ever heard of Heifer International? It is this great non-profit that instead of giving money or watching the money disappear into red-tape--it gives farm animals. Let's be honest, the gift of a goat is much better than a bag of rice. A goat is the gift that keeps on giving.

For only $120 you can buy/sponsor a goat for a family in a developing country. I'll let the folks at Heifer tell you about it: "Goat's milk is the only milk known to half the world's people, but 80 percent of mothers and children in rural areas do not have any type of milk or milk products. The gift of a dairy goat is a lasting, meaningful way to help a struggling family on the other side of the world.

Goats can thrive in extreme climates and on poor, dry land by eating grass and leaves. Your gift of a dairy goat can supply a family with up to several quarts of nutritious milk a day ? a ton of milk a year.

Extra milk can be sold or used to make cheese, butter or yogurt. Families use goat manure to fertilize gardens. And because goats often have two or three kids a year, Heifer partners can start small dairies that pay for food, health care and education."

Now Edelman isn't going to make me go be a goat in a developing country. Number One Goat has a certain standard of living that I like to maintain. But they are going to let me spread the word about Heifer and goats in general.

Like I said, I'm getting pretty excited about this opportunity and they say I'll know this afternoon whether or not this campaign is selected.

Cross your.. um... hooves for me!

Thursday, April 27, 2006

Who is this goat?

You are probably asking yourself, "What is so special about this Number One Goat?" "Why did Number One Goat get selected as spokesgoat for Goat Heard?" "Why not me?"

Why not you? First of all--you aren't a goat. Not too many goats on the internet, now are there? And when Edelman wanted a spokesgoat with online experience and a web presence, they knew it was all about Number One Goat.

Do I have to remind you of the Billy Goat campaign a couple years ago at Wrigley field? Okay, okay, so they still don't haven't won the World Series in years. You think that is my fault? But there are not too many chances for a spokesgoat.

Now my special breed has been recognized and it is my turn to represent. I'll be blogging here about my campaign (my campaign, like I'm a politician or something?) and about my travels. Goat Heard? will be the coolest thing since Got Milk?

Goat Heard?

I can't say much, I really can't. But I've been approached by a PR company to be a spokesgoat. Me! Little ol' me. A spokesgoat.

All I can tell you, all I can ask you, is "Goat Heard?"

I'd like to share... my milk!


Cows, cows, cows. Why do they get all the credit in the dairy world? Just because they are bigger than us and had more effective marketing a few years back.

But what about goats? Did you know that for a lot of little kids, drinking goat milk gets them the calcium they need while protecting their immune systems from cow's milk? It has a bad reputation for the smell--but if you have to pick between allergic reactions, putting orange juice on your cereal, or slightly funky milk. What are you going to pick? It is good for you, I promise.

And what about cheese? You think the world stops with cheddar? Ha! Our weird smelling milk (look, I'm not going to lie to you. Not here, not ever.) makes some yummy, popular smelly cheeses. Smelly cheese is the new... um... cocktail wiener.

Don't beleive me, here is what Ile de France says about my cheeses: Fresh Goat cheese, also called chèvre, is creamy white and has a tangy, slightly salty flavor. When chilled, the texture of goat cheese allows it to crumble easily bringing flavor to fresh salads. At room temperature, it is a delightful spread. Goat cheese is also a versatile ingredient, mixing seamlessly into scrambled eggs, omelets, stuffings and sauces.

And don't stop by just putting it on a cheese platter. No way. Check out these great options.

Red Hill Farm

Utterly Devine Dairy

What's Cooking America

Welcome to my pen!

Just a quick word or two to welcome you to this goat's corner of the internet. This isn't my only corner of the world, I'm also on MySpace. But who isn't on MySpace? Next thing you know there will be RSS feeds and Flckr.

A shout out to some of the people I'm working with at Edelman. You all are great. Maybe some day you'll introduce me to Phil and Steve... I promise not to get into their recycling bin.